Using Flash Sales to Increase Homepage Conversions

Modified on Mon, 12 Jan at 2:34 AM

A Flash Sale is a high-impact merchandising widget designed to put your best limited-time offers front and center on your homepage. By showcasing discounted products with a clear sense of urgency, Flash Sales encourage faster decisions, increase click-through rates, and convert browsing traffic into immediate purchases.

Whether you’re clearing inventory, promoting seasonal deals, or creating excitement around special promotions, Flash Sales help you turn attention into action.


Why Flash Sales Work


Flash Sales tap into two powerful psychological drivers:

  • Urgency – Time-limited offers motivate customers to act now rather than later.

  • Value perception – Visible discounts (via compare-at prices) clearly communicate savings.

When positioned on the homepage, these signals reach customers early in their journey—maximizing impact before distractions set in.




How to Set Up a Flash Sale


  1. Navigate to Cross-sell & Upsell Widget -->  Home page--> Set up




  2. Choose Your Product Strategy
    Decide whether to feature:

    • All products with a compare-at price

    • A specific collection

    • A specific product 


  3. Save and check it on the store


Conclusion


Flash Sales are a simple yet powerful way to create urgency, highlight value, and accelerate sales directly from your homepage. With flexible product selection and clear discount visibility, they help transform casual visitors into confident buyers—fast.

If your goal is quick wins and higher conversions, Flash Sales deserve a prime spot in your merchandising strategy.


If you require further assistance, please don't hesitate to contact us at support@fether.app.




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