What Is Frequently Bought Together?
Frequently Bought Together automatically suggests products that pair well with the item a customer is searching for. These recommendations appear as bundled suggestions on the Search Page, allowing shoppers to easily explore and add additional products without performing multiple searches.
This approach enhances product visibility and simplifies the path to purchase.
How Frequently Bought Together Works on the Search Page
A customer searches for a product in your store.
Matching products appear in the search results.
Frequently Bought Together bundles are displayed with relevant, related items.
Customers can review or select recommended products directly from the search results.
By introducing relevant add-ons early, FBT encourages multi-product purchases before customers even reach the product page.
Recommendation Strategies
Frequently Bought Together supports multiple strategies for selecting recommended products, giving you full control over how bundles are generated:
AI Fether – Automatically analyzes products and customer behavior to show the most relevant recommendations.
Specific Collection – Displays products from a selected collection.
Specific Products – Manually choose which products appear in the bundle.
Bought Together – Recommends products frequently purchased together by customers.
Most Popular – Shows best-selling or highly popular items.
New Arrival – Highlights newly added products.
These options allow you to tailor recommendations based on your merchandising goals.
Setup Process (Same as Product Bundles on Product Page)
The setup process for Frequently Bought Together is the same as creating Product Bundles on the Product Page.
Follow this guide:
How to Create Product Bundles on Product page?
Conclusion
Frequently Bought Together on the Search Page is an effective way to maximize product discovery and drive cross-selling opportunities. By combining AI-powered recommendations with flexible bundle strategies, you can help customers find what they need faster—while increasing engagement, order value, and overall store performance.
If you require further assistance, please don't hesitate to contact us at support@fether.app.
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